carti de publicitate in romana
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Carti de publicitate in romana: Confesiunile unui om de publicitate, David Ogilvy
Metode de publicitate testate, John Caples
Via ț a mea în publicitate & Publicitate Ș tiin ț ifică, Claude Hopkins
Dă-mi banii tăi – metodă de copywritin, Gabriel Brănescu
Marketing direct pe în ț elesul tuturo, Drayton Bird
Noile reguli de marketing si PR, David Meerman Scott
Buzzmarketing, Mark Hughes
Marketing direct pe intelesul tuturor, Drayton Bird
Manual de branding, Wally Olins
Guerilla Marketing: profituri mari cu investitii mici, Jay Conrad Levinson
Cum sa scrii reclame de succes, Dominic Gettins
Adjudecat – Strategii eficiente pentru a vinde o ideee buna, John Kotter
Psihologia Reclamei, Dimitrie Todoran
Gandeste Fix pe Dos, Paul Arden
Inovatie in Advertising, Jim Aitchinson
Creativitatea in Publicitate, Pat Fallon, Fred Senn
Cum sa Vinzi mai mult pe Internet, David Boronat
Publicitatea Eficienta, A. D. Farbey
Sun Tzu: Strategii de Marketing, Gerald Michaelson, Steven Michaelson
Tehnici de a Vinde, Dale Carnegie
Dictionar de Marketing englez-roman, A. Ivanovic, P.H. Collin
Carti de publicitate in engleza: 100 Great Copywriting Ideas, Andy Maslen
The Copywriter’s Handboo, Bob Bly
Copy. Righter., Ian Atkinson
Cutting Edge Advertising I, Jim Aitchinson
The Millionaire Messenge, Brendon Burchard
Adland, A Global History of Advertising, Mark Tungate
Emotionomics, Leveragind Emotions for Business Success, Dan Hill
Wordsmith – Writing a Way Home, R. Thomas Collins
Mad Women, Jane Maas
Beyond Logos, Claire Dowdy
The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special
Events, Judy Allen
Mad Advertising Worldwide, Ingomar Kloss
Advertising Myths: The Strange Half-Lives of Images and Commodities, Anne M.
Cronin
The Advertising Handbook, Iain McRury, Hellen Powell
How Advertising Works. The Role Of Research, John Phillip Jones
Advertising Theory, Esther Thorson, Shelly Rodgers
The Language of Advertising, Torben Vestergaard
Slimming and Beauty Tips in the Classic Age of Advertising, PC Designs
Captains of Consciousness: Advertising and the Social Roots of the Consumer
Culture, Stuart Ewen
Media Relations for Public Safety Professionals, Leo Brown
Power of the Pen, Richard Clippingdale, Jeffrey Simpson
Advertising, Frank Jefkins
Design and Emotion, Paul Hekkert
The Codes of Advertising, Sut Jhally
Ethics and Manipulation in Advertising, Michael J. Phillips
Ebook-urile noastre gratuite: 100+ Moduri pentru o Reclamă Eficientă
Cei mai folosi ț i Termeni din Publicitate
Carti de publicitate online gratuite in romana: Cum să scrii un brief de crea ț ie
Elena Cernătescu, Direct Mail – plicul cu bani
Cei 6 Stâlpi ai Eliberării Tale Financiare
David Ogilvy, Despre Publicitate
Drago ș Alexa, Cartea cu Secrete
Dic ț ionar de publicitate
Gabriela Popescu, Psihologia Creativită ț ii
Dan Petre, Mihaela Nicola, Introducere în Publicitate
Jay Conrad Levinson, Guerilla Creativity (doar pe jumătate)
Carti de publicitate online gratuite in engleza: Al & Laura Ries, The 22 Laws of Immutable Branding
Ogilvy & Mather, How to get Effective Advertising
Steve Slaunwhite, Start and Run a Copywriting Business
David Garfinkel, Advertising Headlines That Make You Rich
Christine O’Kelly, Where and How To Submit SEO Press Releases
Jonathan Kranz, Writing Copy For Dummies
Jenny Cornejo, A Guide to Copywriting to Promote Your Business
The Copywriting Formula
Shaun Crowley, 100 Copywriting Tips for Designers and other Freelance Artists
Andrew Dewdney & Peter Ride, The New Media Handbook
Seth Godin, Unleashing the Idea Virus
Seth Godin, Purple Cow
Seth Godin, Linchpin
Claude Hopkins, My Life in Advertising
Claude Hopkins, Scientific Advertising
Nicholas Ind, Livind the Brand
Joseph Baladi, The Brutal Truth about Asian Branding
Mass Control, Frank Kern (sumarizat)
Joseph Sugarman, The Advertising Secrets of the Written Word
Documentare de vazut online: PressPausePlay
Helvetica
Story of Stuff
Crises of Capitalism
Life in a Day
Sprawling from Grace: The Consequences of Suburbanization
Google Me
The Man With a Camera
Blog-uri romanesti despre copywriting, SEO si marketing: Nimicul lui Krumel – SEO, SEM, Link building, WA, CRO
Web Marketing – Bogdan Pantoc
Metoda de copywriting – blogul căr ț ii cu acela ș i nume
Optimizare site – Blog SEO – Web Copywriter
Nechita Gabriel, despre blogging, geeky stuff si online
Blogul Punct Creativ
Quickdata
Cele mai interesante texte – Psihologie – Filosofie – Marketing – Căr ț i
Marketing în Social Media
Smark – The Romanian Community of Marketing Professionals
PR Romania – Relatii Publice in Romania
Ana Matei – blog de marketing si SEO
IAA Romania
Creative Marketing, branding, guerilla marketing
Blogul IQAds
Katairobi – branding, marketing si social media
Dragos Alexa – blog de marketing si branding
Inbound Marketing Blog – Social Media, SEO, Content
Marketing, comunicare ș i brand în gândire tânără ș i liberă
B2B Strategy – Strategie Marketing B2B
Blog-uri internationale de copywriting, advertising si marketing online:
Content marketing software for WordPress | Copyblogger
Write to Done | Unmissable articles for writing
Copyranter
Joe Pulizzini’s Blog | Content Marketing Institute
Creative Guerilla Marketing
Guerilla Communication Blog
I Believe in Advertising | Advertising Blog & Community
Breaking Copy: A Copywriting Blog
Adweek – Breaking News in Advertising, Media and Technology
Copywriting Tips for Smart Copywriters – Pro Copy Tips
Adverwhating?
Ads of the world
Advertising blog – Adpulp
The Inspiration Room
Design you trust
Adverblog – Digital Advertising and Marketing
Advertising Agency & Marketing Industry News
The best in Advertising, Design and Digital Creativity
Writing on The Web