bo christmas idee de cadouri

8/2/2019 BO Christmas Idee de Cadouri

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September 2010

No l im i t s in g i f t i deas.ho ho ho ooooIt is time to plan your Seasonal campaign window and hot spot.This years Seasonal campaign is all about accessories.In December we look for the perfect gift idea for our partner, family andfriends, and BoConcept has a great selection of accessories to offer this year.

We have chosen a range of unique accessories with great prices and good

stories.


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W e h a v e m a d e 2 d i f f e re n t v e r s i o n s o f t h e acc. w in d o w :1 a: Su i tab le fo r th e u rban h ighs t ree t s to r e o r fo r the m ore p rog ressi ve

m a rk e t s .

1 b : Su i t a b l e f or t h e m o re co n se rv a t i v e m a rk e t s o r f o r m a rk e t s w h e re

w e ai m f o r m o re ex c lu s iv i t y .

Fu r t h e rm o re , y o u w i l l g e t i n sp i r a t i o n f or t h e w i n d o w 2 w i t h f u rn i t u re .

I f y o u o n l y h a v e 1 w i n d o w , p l ea se m a k e su re y o u u s e a co m b i n a t i o n o f

a cc . a n d f u rn i t u r e . Fu r t h e rm o re y o u w i l l f i n d in s p ir a t i o n o n w i n d o w 2 .

W i n d o w v e r si on 1 a- For t he Prog r ess ive Urban s ty le s to r es

(with either buy 2 and save or gift ideas from XX streamer on the window)

To really make a strong statement with our accessories you need to massdisplay. In this window all the accessories from the marketing material aredisplayed and mixed with other great accessories from the collection.The black wall colour embraces the window and makes the colours of theaccessories stand out.Pallets are piled as a staircase where groups of accessories are displayed to

inspire as gift ideas. The shiny surfaces and minimalistic look of the cubescreates an cool contrast to the raw euro pallets, and they add extra space todisplay.


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Guide l i nes be fo r e you st a r t :

Pal le ts

Make sure you put aside some euro pallets from the next deliveries. Theamount of pallets depends on the size of window. Make a drawing.

Choose accessor ies w i t h :

Good price points Eye catching design Stock items, that need to be sold off

Crea te a r ed th read :

Create a colour theme that matches the colours in the marketingmaterials:

o Rust redo Blacko White

Use natural materials to create an urban Christmas:o Untreated wood: Euro palletso Wooden sculptureso Brancheso Felt cushions


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Mater ia l s :

Furn i tu re :

2x Occa 10127x Occa 10117x Big europalets1x Metro 3050, black

Var ious accessor ies

Wa l l co lou r :

S9000-N (black)


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St y l i ng t i ps:

Use a pa r t o f som e spa re pa l l et s o r som e o the rm a te r i a l t o suppo r t t he pal l et s i n t he back .

Place t he cubes l i ke t h is :

2

3


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Show great

variety in

accessories

Place

highlight

products in

the cubes

Use the BC

band around

the acc.


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Place the

accessories in

groups

Create a

pyramid

shape

ZIG ZAG the

accessories

on the pallets

Pr ice s igns :

Put more lines on the price signs, to avoid displaying too many of

them. Or use the A4 price stand.

Remember to mix different materials:

Wood, metal, textiles, porcelain, glass, rubber etc.


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A lte r na t i v e W indow 1 b For t he m ore conserv a t i ve , exc lus i ve st o res(with either buy 2 and save or gift ideas from XX streamer on the window)

If the euro pallets are too casual for your customers, this could be thealternative solution.

The accessories are mass displayed with all the accessories from the marketingmaterial mixed with other great accessories from the collection.

Again the black wall colour embraces the window and makes the colours of theaccessories stand out.The asymmetric use of shelves creates a dynamic look and is a great way toorganize the accessories. Its an exclusive urban style.


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Choose accessor ies w i t h :

Good price points Eye catching design Stock items that need to be sold off.


Create a colour theme, that matches the colours in the marketingmaterials:


Use natural materials to create an urban looko Wooden sculptureso Wooden boxeso Wooden stoolo Wooden letterso Sarees

Mater ia l s :

Furn i tu re :

3x Occa 184, white2x Occa 183, white1x Occa 182, white


Wa l l co lou r :

S9000-N (black)


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St y l i ng t i ps:

Show greatvariety in

accessories

Coordinate the

colours

Group the

accessories and

create a ZIG-

ZAG pattern

Use the A6

price signs and

try to only

make it 1-2

Consider touse the A5

signs with

great stories

Createcontrast in

materials:

glass, wood,


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W i n d o w v e r si on 2

Your window 1 display great gift ideas and your window 2 should displayfurniture. Use the dining table as a family-dinner set up, where the dining tableis set and the gifts are wrapped for the big evening.


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Choose accessor ies and fu r n i t u r e tha t m ake sense :

Dining tables and especially extendable tables are relevant for theSeasonal campaign. Accessories must be chosen for great price-points,

colours and image.


Create a colour theme, that matches the colours in the marketingmaterials:


Mater ia l s :

Furn i tu re :

Occa 312121, whiteCavona chairsOcca 2800 consoletooth footstoolGrain petrol rug 150 cm.Main floor lamp, white


Wa l l co lou r :

S9000-N (black)


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St y l i ng t i ps:

If possible, combine the round Grain rug with a Christmas tree or leave it withgifts as shown on the pictures:

Show an

inspirational

way of setting

the table

Coordinate the

colours

Make a simple

setup with a

table and

chairs.

Use the A4

price signs

Make sure to

create a

homelike

feeling.

Create

contrast in

materials


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H ot sp o t 1 : (buy 2 and save or gift ideas from XX)

The purpose of the Seasonal hot spot is to sell through mass display.We have chosen these 3 key accessories, because they have a great price, agreat design, a great story and they are commercial:

NOTE: If you dont have the 3 key accessories, use alternative products thatwill have the same effect with a good price-point and an image-creating look.

We know for a fact that mass display shows that we trust our products ability

to sell and the customer is very likely to think the same.


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Mater ia l s :

Shop f i x tu re :

12x 90x90 podiums(alternatively use the 60x60 podiums or a long white table)

Accessor ies :

Plenty of BC gift boxes(keep the delivery boxes of the Japanese dolls).


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St y l i ng t i ps:

Use t he A5 si gns w i t h t h e m a tch ing s to r y f o rt he p r oduct

Stack many BC

gift boxes in the

back as a grab

item.

Select how many

candleholders

you want in 1 box

and display the

Display a couple

of each colour of

the product at the

front of the


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For t he Japanese

do l ls p lease use th e

b o x e s t h e y a rede l i ve red in

For t he Japanese

do l ls p lease use th e

o r i g i n a l g i f t b o x e s

ins tead .


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H ot sp o t 2 :

Use the same setu p as a t ho t spo t 1 . How eve r use on ly 1 - 2 pod ium s

and p lace th e pos te r stand nex t t o i t

Should you have any questions or comments to the above, please contact:

Visual Merchandiser Manager:

Lene [email protected]

bo christmas idee de cadouri

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