smcaruso portfolio

Steven M. CarusoPortfolio Samples, June 2016

Steven M. Caruso | Portfolio Samples

More projects, images & videos at smcaruso.com

Projects Overview

Absolut Electrik House 3Award-winning, high-tech warehouse partywith many creative partners.

Dockers Fall Pop-Up 28Reinventing Dockers witha trendy pop-up shop.

New Balance Sports Lab 32Press event featuring productsperforming fitness activities.

Heineken at Volvo Ocean Race 35Celebrating Heineken’s global reach, themed cabanasshowcase Ocean Race stopover cities.

Absolut PRISM at Coachella 7Bringing #AbsolutNights to thedesert with a pop-up bar.

Delta GRAMMYs 10Renewing an old tradition with aunique, polished stage set.

Cutty Sark Cargo 13A warehouse party launching Cutty SarkProhibition Edition in the U.S.

Social Media Week 17Modular sponsor exhibits, dynamic signage,and set designs on a tight budget.

Chase Sound Check 21An interactive music-themed installationhoused in a custom van.

USA Summer Camp 25A camp-themed obstacle course in Rockefeller Plazaon the Today Show.

Steven M. Caruso | Portfolio Samples

Absolut Electrik House

This event transforms the rituals of a house party into a 600+ person rager in a 12,000 sq ft industrial loft space in the down-town LA.

Part of the #Absolut-Nights campaign, this event includes drone bar-tenders, a reactive dance-floor and an outdoor con-cert space with 4-story Tesla coil bottle.

Agency partners: MKG, Sid Lee, Windmill Factory.

Winner of the2016 Ex Awardin “Best use of Technology”

Left: guests dancing on a reactive LED dance floor. Concept and execution by Windmill Factory, art direction by SMC.

Clockwise from upper left:

Living room with DJ booth and dance floor, living room with lounge area and lighting installations, dining room and lounge, garage with robot band stage.

Steven M. Caruso | Portfolio Samples

Absolut Electrik House, Interiors

Steven M. Caruso | Portfolio Samples

Absolut Electrik House, Highlights

Clockwise from upper left:

Custom bar with windows looking into drone bartender theater, static electric-ity-powered photo booth styled as library, robot band imported from Ger-many, headlining band with Tesla coil bottle cut-out.

Steven M. Caruso | Portfolio Samples

Absolut Electrik House, Process

Steven M. Caruso | Portfolio Samples

Absolut PRISM at Coachella

Steven M. Caruso | Portfolio Samples

Absolut PRISM at Coachella, Interiors

Steven M. Caruso | Portfolio Samples

Absolut PRISM at Coachella, Process

Steven M. Caruso | Portfolio Samples

Delta Sites & Sounds

Celebrate Delta’s spon-sorship of the GRAMMY awards with a yearly cocktail party and exclu-sive concert for execu-tives, clients and special guests the weekend before the awards show. Updated the staid yearly event with a new concept around storytelling and visuals of travel accompa-nying the performance, given by Leon Bridges. Held in the brand-new NeueHouse Hollywood designed by Rockwell Group.

Agency partners MKG, CAA.

Agency partner MKG.

Left: the cast of Summer Camp posed for press photos under the title arch.

Steven M. Caruso | Portfolio Samples

Delta Sites & Sounds, Highlights

Steven M. Caruso | Portfolio Samples

Delta Sites & Sounds, Process

Steven M. Caruso | Portfolio Samples

Cutty Sark Cargo

US launch of Cutty Sark Prohibition Edition with a warehouse party. Trans-forming the Brooklyn Night Bazaar into a den of creativity, this party cele-brates eclectic talents like musician Dev Hynes, pho-tographer Tod Seelie, boxing coach Chris Al-gieri, dancers from Lady Circus, and pizza virtuo-sos at Roberta’s.

Agency partners: Ammira-ti, Exposure, MKG.

Left: guests enter the party through a façade built around the venue, designed as an enormous Cutty crate.

Steven M. Caruso | Portfolio Samples

Cutty Sark Cargo, Interiors

Clockwise from upper left:

Party entrance through warehouse tunnel, the main bar, a lounge grouping, boxing ring.

Steven M. Caruso | Portfolio Samples

Cutty Sark Cargo, Highlights

Clockwise from upper left:

Blood Orange performing on stage with projected visuals, dancers from Lady Circus in a secret room behind the bar, walking through stacks of industrial props, pizza servedfrom the box.

Steven M. Caruso | Portfolio Samples

Cutty Sark Cargo, Process

Steven M. Caruso | Portfolio Samples

Social Media Week

With a growing number of attendees at this annual conference, high-tech registration and queueing systems for moving attendees around three stages, two masterclass-es, coworking spaces, and food vendors were essential. Modular spon-sor exhibits, dynamic sig-nage, and stage set de-signs are unique features of this project.

Agency partners: Crowd-centric, MKG

Left: the show floor as seen from the service mezzanine.

Steven M. Caruso | Portfolio Samples

Social Media Week, Interiors

Clockwise from upper left:

Entry signage doubles as a set for filmed content, a presentation on the Explore Stage, pre-show on theInnovate Stage, a custom exhibitfor MKG.

Steven M. Caruso | Portfolio Samples

Social Media Week, Interiors

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The trade show floor featuring a variety of modular exhibits, panel discussion on the Engage Stage, a coworking space to use between sessions, dynamic signage explaining queues.

Steven M. Caruso | Portfolio Samples

Social Media Week, Process

Steven M. Caruso | Portfolio Samples

Chase Sound Check

Promoting Chase’s spon-sorship of the revitalized Forum in Inglewood, CA with an outdoor, interac-tive music themed instal-lation. This custom Sprint-er uses music equipment to tie into concert setting. Visitors interact with digi-tal drums in the side of the van to win prizes.

Agency Partners: Dave and Gabe, MKG

Left: the customized Mercedes-Benz Sprinter with vinyl wrap outside the Forum in Inglewood.

Steven M. Caruso | Portfolio Samples

Chase Sound Check, Highlights

Clockwise from upper left:

The user interface, consisting of brand-ed guitars that triggered electronic responses from the van, the drum insert, prize redemption area, finishing touches on the custom insert.

Steven M. Caruso | Portfolio Samples

Chase Sound Check, Process

Steven M. Caruso | Portfolio Samples

USA Summer Camp

Premiere segment on the Today Show for the USA Network reality show Summer Camp. A camp-themed obstacle course in Rockefeller Plaza pit the Today Show cast against the Summer Camp cast in a race to raise a flag over midtown Manhattan on live televi-sion.

Agency partner MKG.

Left: the cast of Summer Camp posed for press photos under the title arch.

Steven M. Caruso | Portfolio Samples

USA Summer Camp, Set Pieces

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Host introduction set with cabin and signage, stand-in racing canoes, foam puzzle area, tire course with canoe divider.

Steven M. Caruso | Portfolio Samples

USA Summer Camp, Highlights

Clockwise from upper left:

The cast racing in canoes, tire course seen through the camera, tire course in action, Matt Lauer on the slide.

Steven M. Caruso | Portfolio Samples

USA Summer Camp, Process

Steven M. Caruso | Portfolio Samples

Dockers Fall Pop-Up

US launch of Cutty Sark Prohibition Edition with a warehouse party. Trans-forming the Brooklyn Night Bazaar into a den of creativity, this party cele-brates eclectic talents like musician Dev Hynes, pho-tographer Tod Seelie, boxing coach Chris Al-gieri, dancers from Lady Circus, and pizza virtuo-sos at Roberta’s.

Agency partners: Ammira-ti, Exposure, MKG.

Left: guests enter the party through a façade built around the venue, designed as an enormous Cutty crate.

Steven M. Caruso | Portfolio Samples

Dockers Fall Pop-Up, Interiors

Clockwise from upper left:

Custom cash-wrap counter with brick inlays and co�ee bar, view through the store displays, barber shop, customer lounge.

Steven M. Caruso | Portfolio Samples

Dockers Fall Pop-Up, Highlights

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Storefront windows with product displays, special display for custom dyed pants, crowds at one of many programmed events, the barber shop.

Steven M. Caruso | Portfolio Samples

Dockers Fall Pop-Up, Process

Steven M. Caruso | Portfolio Samples

New Balance Sports Lab

Press preview event for fashion and fitness writers to cover the brand’s fall product launches. Prod-uct displays styled as sports technology obser-vations of shoes perform-ing various fitness activi-ties.

Agency partner MKG.

Left: guests dancing on a reactive LED dance floor. Concept and execution by Windmill Factory, art direction by SMC.

Steven M. Caruso | Portfolio Samples

New Balance Sports Lab, Interiors

Clockwise from upper left:

View of the preview displays from entrance elevators, integration of prod-uct racks with decorative displays, colorblocked product areas, shoes displayed in foam shelving

Steven M. Caruso | Portfolio Samples

New Balance Sports Lab, Highlights

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Diorama with running shoes on a tiny treadmill, reporters and editors brows-ing products, training shoes lifting weights, a vitrine display with a shoe in its natural habitat.

Steven M. Caruso | Portfolio Samples

Heineken at Volvo Ocean Race

Heineken has a strong sponsorship showing at the Newport, RI stopover at the world-spanning Volvo Ocean Race. A cel-ebration of Heineken’s global reach with themed cabanas influenced by each of the Ocean Race stopover cities. The out-door bar features the pro-prietary Brew Lock draft system.

Agency partner: MKG

Left: lounge groupings under custom pergolas, and the Heineken bar in the shadow of Fort Adams.

Steven M. Caruso | Portfolio Samples

Heineken at Volvo Ocean Race, Interiors

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Main bar, Lisbon lounge with colorful furniture, nautical-themed Newport lounge, African-themed Cape Town lounge.

Steven M. Caruso | Portfolio Samples

Heineken at Volvo Ocean Race, Highlights

Clockwise from upper left:

A handful of lounge groups showing unique type treatments, sheepskins in Gothenberg, rugby in Auckland, Cape Town typography.

Steven M. Caruso | Portfolio Samples

Heineken at Volvo Ocean Race, Process

Thank you.Additional projects, images & videoscan be seen at smcaruso.com.

Steve Carusoize@smcaruso.com315 289.8293