growth hacking & optimizarea ratei de conversie

GROWTH HACKING & OPTIMIZAREA RATEI DE CONVERSIE

> Antreprenor, 37 ani, Bucuresti> Fondator la 4 companii (1 exit, 1 esec, 2 functionale)> Bucuros ca sot si tata a 2 copii> Rasfatat de ajutorul a 37 de colegi

Valentin RaduCEO & fondator la Omniconvert

>4 years >21k websites >4 BN requests / month

1. Cum creste un eCommerce2. De ce optimizare rata de conversie?3. Cum se face optimizarea ratei de conversie?4. Analiza LIVE 5. Intrebari & raspunsuri

Cum creste un eCommerce

1

https://goo.gl/8Ttyv9

Monitor the right KPI’s

1

23

4

5Set strategicgoals

StrategicInitiatives

Prioritise

Execute & repeat

Strategic initiative

OS 1: increase

NPS to 75

OS 2: Increase AOV to

$120

OS 3: Increase

LTV to $3400

OS 4: Increase

conversion rate to 1.4%

OS 5: Increase retention

rate to 65%

OS 6: Increase traffic to

500k/ month

Total impact score

Personalized thank-you letter after the first order 5 1 3 0 3 0 9

PPC Hacking 0 0 0 0 0 4 4

Build / hire a growth team 3 2 2 3 3 3 16

Conversion rate optimization audit 1 1 2 3 3 0 10

Activate a new payment method 0 0 0 2 2 0 4

Find out the conversion killers with on site surveys 1 0 1 3 3 0 8

https://goo.gl/8Ttyv9

Amazon’s Blue Ocean Strategy

Advertising Diversity Reviews Support Fun/Delight Fulfilment

Better = Bad

Different = Good

Want more?

https://goo.gl/yY6wGA

De ce si cand sa optimizezi rata de conversie

2

TRAFIC RATA DE CONVERSIE LIFETIME VALUE VENITURI

Practic, daca iti dublezi rata de conversie, iti dublezi veniturile

X X =

TRAFIC RATA DE CONVERSIE

LIFETIME VALUE VENITURI

VENITURI COST PROFIT

Daca asta se dubleaza

Atunci se dubleaza si asta

Dar atunci si asta se dubleaza

Astfel incat, asta se va dubla din nou (adica de 4x)

Iar cand acestea se maresc de 4x

… atunci costul va creste relativ putin...

… astfel incat asta poate creste de peste

10 ori!

+ + + + =

1 2 3 4 5

+ + + + =

1 2 3 4 5

http://pages.omniconvert.com/cro-calculator/

Tehnici de optimizare CRO

3

Get relevant traffic

Define your buyer persona

Remarketing

Convert!

Micro conversions

Pain data(heatmaps, surveys, etc)

GA deep diving

A/B testing for each relevant segment / page

Segmentation

Personalization

Advanced CRO methodology

Wasted traffic

SegmentsBehaviourGeolocationTraffic sourceWeather conditionsData layer attributesCompany size

WHEN WHO

WHAT WHERE

TriggersOn-loadAt exit-intentOn scroll On clickAfter ___ sec

Pages in your funnelTOFUMOFUBOFU

ElementsLead capturing formeBooks / Reports / GuidesIncentivesObjection treatment surveyOffers

The objective is:

Go to product page

Newsletter

Add products to basket

No cart abandoning

Returns & buys

Promote us

We measure:

CTR to search, category, product

Subscription rate

Add to cart rate

Abandonment rate, CoCA

LTV, Retention Rate, RFM

NPS

https://goo.gl/ujYg6F

LIVE CRO AUDIT

4

Intrebati-ma orice!

5

Valentin Raduvalentin.radu@omniconvert.com

Multumesc!