bogdana butnar, industry manager, google românia: continutul de brand in social media

continutul de brand în social media

a presentation made by bogdana b and lil b

cum functioneaza webul? cum folosesc brandurile webul?

continut

the world wide web

•  pentru a da acces oamenilor diverselor tipuri de continut

•  condus si gestionat prin hyperlinking/sharing

•  content = text, video, sunet, imagine

•  hyperlinking/sharing = transferul de continut

branduri + www

•  clisee: – all about me

– discutii “de sus”

– plictis

– piggie-backing

– static

– deconectat

branduri + www

•  incercari [esuate] –  comunicare conceptuala

–  “miscari” si “initiative”

–  corporate droning

–  purtatori de cuvant din afara companiei

ce “misca” webul?

ce “misca” webul?

ce “misca” webul?

always in beta

LIL B

keep it real with social media

•  lil b tweets nonstop to his 158,000 followers and routinely talks to fans through videos. He also maintains more than 150 MySpace pages filled with free songs. “I communicate with my fans because I love them, and it’s important to talk to people you love,” he says.

do it big when it comes to links

•  lil b gets blogs buzzing by sparring with stars like kanye west and nba scoring leader kevin durant (challenging him to a game of one-on-one). he also encourages fans to make youtube responses to his songs.

swag up with keywords

•  lil b attracts attention by naming tracks after celebrities (oprah, bieber, miley cyrus, ellen degeneres, and paris hilton) and mentioning them in his lyrics. a youtube comment about a song that name-checks dr. phil reads: “i typed in ‘rare doctor_phil footage’ and this came up :0”

credits

Wired: http://www.wired.com/magazine/2011/04/st_seorapper/

Gareth Kay: http://www.slideshare.net/garethk/the-brief-in-the-post-digital-age

Russell Davies: http://russelldavies.typepad.com/planning/2006/11/how_to_be_inter.html

thanks