9 brand shaastrsa

8/8/2019 9 Brand Shaastrsa

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syed rehan ali10/22/2010 1syed rehan ali



THE 9 BRAND SHAASRAS. THE NEED SHASTRAS

THE DEED SHAASTRAS

THE SEED SHAASTRAS

THE HEED SHAASTRAS

THE FEED SHAASTRAS

THE SPEED SHASSTRAS

THE CREED SHAASTRAS

THE BREED SHAASTRAS

THE EXCEED SHAASTRAS10/22/2010 2syed rehan ali



1 THE NEED SHAASTRASBRAND CATEGORY GROWTH STRATEGY

The need brand, is throe starting point for buildingwinning profitable brand.

Needs that brand has to satisfyExisting needs

Latent needs

Opportunity needs

Changing needs

No needs

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2 THE SEED SHAASTRASbrand idea growth strategy

Idea seed is the solution of need.

There are different seeds for different ideas

It is the continues process To seed the brand in the mind and heart of the

people

To seed the idea there fore is to provide a

solution for the need. Thus the seed shaastraswhich result in brand idea growth, is an essentialstep-in the evolution of the brand.




3 THE HEED SHAASTRASbrand awareness growth strategy

Make the consumer aware-beware of the

unaware Steps in the heed shaastras

Awareness

Recognition

recall




4 THE DEED SHAASTRASbrand trials growth strategy

The why

The try

trails

The buy




5 THE FEED SHAASTRASbrand repeats growth strategy

Ti garner good world of mouth, dont compete withothers compete with yourself, constantly risingstandards

Product quality

Product service quality

Brand experience

Brand satisfaction

Brand delight

Brand surprise

Good brand word of mouth

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6 THE SPEED SHASSTRASbrand sales growth strategy

It is important to have sales pace , to be abrand ace




7 THE CREED SHAASTRASbrand trust growth strategy

Lead consumers, dont Mislead them

trust




8 THE BREED SHAASTRASbrand market share growth strategy

Increase market share, to rise on the share

market Keep eye on the market segment and its

growth rate

It shows the performance of brand in themarket




9 THE EXCEED SHAASTRASbrand prof it growth strategy

The consumer must benefit and the marketer

must profit. Increase profit

Relationship between consumer and brand




SUCEED

The brand shaastras should be use in correct

sequence to build a successful brand

± ±HAPPY BRAND BUILDINGHAPPY BRAND BUILDING




THANK YOUTHANK YOU

10/22/2010 syed rehan ali 13

9 brand shaastrsa

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