8/13/2019 01 2013- 2014 ETICA & CSR

1/30

DENUMIRE DISCIPLIN: ETICA IN AFACERI IRESPONSABILITATE SOCIAL A FIRMEI

MASTER:

STRATEGII SI POLITICI DE MANAGEMENTSI MARKETING ALE FIRMEI

NUMAR ORE/SPTMN: 2 ORE CURS + 2 ORE SEMINAR

AN UNIVERSITAR: 2013/2014

TITULAR DISCIPLINA: CLAUDIA OGREAN

8/13/2019 01 2013- 2014 ETICA & CSR

2/30

8/13/2019 01 2013- 2014 ETICA & CSR

3/30

Daca vizitati orice site Web sau doar propria adresa de e-mail

ziar / revista de afaceri semnificativ (a)

retea TV relevanta

veti gasi

un eveniment

o criza

o problema

care face, intr/un fel sau altul, legatura intre afaceri si etica

Apar imediat intrebari:

Cine are dreptate? Cine nu?

A castigat / pierdut cineva? Cine e responsabil? Cine suporta pagubele?

Cine a actionat responsabil? Cine nu?

A fost servita justitia?

Cum afecteaza aceasta situatie viata / munca mea?

8/13/2019 01 2013- 2014 ETICA & CSR

4/30

EXEMPLE

adresa de e-mail

Scrisoare din Nigeria

Cum sa faci bani de acasa Prieteni ramasi fara bani in strainatate

site Web

The worlds most reputable companieshttp://www.forbes.com

100 best companies to work for http://money.cnn.com Intrebarea saptamanii: "Ce lanturi de supermarketuri incurajeaza

producatorii romani de alimente? http://www.responsabilitatesociala.ro

retea TV relevanta

Fabrica de asamblare IPhone5 din Chinagreva, lipsa instruirii + lucrulin zile de sarbatoare; conditii de munca --- sinucideri

Bangladeshi factory workers locked in on 19-hour shifts

Ethical fashion: The story behind the label

http://www.forbes.com/http://money.cnn.com/http://www.responsabilitatesociala.ro/http://www.responsabilitatesociala.ro/http://money.cnn.com/http://www.forbes.com/

8/13/2019 01 2013- 2014 ETICA & CSR

5/30

ziar / revista de afaceri semnificativ (a)

Ikea acuzata de folosirea detinutilor (politici din fosta RDG n anii '70i '80) la producerea de mobilier

Masinile electrice reprezinta viitorul Amenda pentru Citigroup din cauza dezvaluirii unor informatii despre

Apple

O companie greaca (productorul elen de vitrine frigorifice Frigoglass )isi muta o parte din productia din Ro inapoi in Grecia

Ce poate spune o bluza despre corupta lume a modei

Cum au ajuns Apple si Samsung sa dea mai multi bani pe procese decatpe cercetare

filme Super Size Me (Mc Donalds)

Wall Street: 1987 + 2010 - Money Never Sleeps

Blood Diamond (conflict diamond)

Thank You for Smoking

Broken City.

8/13/2019 01 2013- 2014 ETICA & CSR

6/30

8/13/2019 01 2013- 2014 ETICA & CSR

7/30

Businessethics, it has been claimed, is an oxymoron (Collins 1994). By an oxymoron, we

mean thebri nging together of two apparentl y contr adictory concepts, such as in a

cheerfulpessimistor adeafening silence.

To say that business ethics is an oxymoron suggests that there are not, or cannot be, ethicsin business: that business is in some way unethical(i.e. that business is inherently bad),

or that i t is, at best, amoral(i.e. outside of our normal moral considerations).

For example, in the latter case, Albert Carr (1968) notoriously argued in his article

IsBusinessBluffingEthicalthat the gameof business was not subject to the same

moral standards as the rest of society, but should be regarded as analogous to a

game of poker, where deception and lying were perfectly permissible.

To some extent, it is not surprising that some people think this way. Various scandals

concerning undesirable business activi ties, such as

the poll uting of r ivers with industri al chemicals,

the exploitation of sweatshop workers,

the payment of bribes to government officials,and

the deception of unwary consumers,

have highlighted the unethi cal way in which somefirmshave gone about their

business.

8/13/2019 01 2013- 2014 ETICA & CSR

8/30

8/13/2019 01 2013- 2014 ETICA & CSR

9/30

However, just because such malpractices take place does not mean that there are not

some kinds of values or pri nciples dri ving such decisions. After all, even what we might

think of as badethics are still ethics of a sort. And clearly it makes sense

to try and understand why those decisions get made in thefirstplace,

and indeed to tr y and discover whether more acceptable business decisions andapproaches can be developed.

Revelations of corporate malpractice should not therefore be interpreted to mean that

thinking about ethics in business situations is entirely redundant. After all, as various

writers have shown, many everyday business activi ties requi re the maintenance of basicethical standards, such as honesty, trustworth iness, and co-operation(Collins 1994;

Watson 1994).

Business activi ty would be impossible

i f corporate directors always l ied;

i f buyers and sellers never trusted each other;

or if employees refused to ever help each other.

8/13/2019 01 2013- 2014 ETICA & CSR

10/30

Similarly, it would be wrong to infer that scandals involving corporate wrongdoing mean

that the subject of business ethics was in some way nave or idealistic. Indeed, on the

contrary, it can be argued that the subject of business ethics primar i ly exi sts in order to

provide us with some answers as to why certain decisions should be evaluated as ethical

or unethical, or ri ght or wrong.

Without systematic study, how are we able to offer anything more than vague opinions or

hunches about whether particular business activities are acceptable?

Whichever way one looks at it then, there appears to be good reason to suggest that

business ethics as a phenomenon, and as a subject, is not an oxymoron.

Whilst there will inevitably be disagreements about what exactly constitutes ethical

business activity, it is possible at least to offer a fairly uncontroversial definitionof the

subject itself. So, in a nutshell, here is what we regard the subject of business ethics as:

Business ethics is the study of business

situations,

activit ies, and

decisions

where issues of r ight and wrong are addressed.

8/13/2019 01 2013- 2014 ETICA & CSR

11/30

8/13/2019 01 2013- 2014 ETICA & CSR

12/30

Inone sense then, business ethics can be said to begin where the law ends.

Business ethics is primar i ly concerned with those issues not covered by the law, or

where there is no definiteconsensus on whether something is r ight or wrong.

Discussion about the ethics of particular business practices may eventually lead to

legislation once some kind of consensus is reached, but for most of the issues of

interest to business ethics, the law typically does not currently provide us with

guidance. For this reason, it is often said that business ethics is about the greyareasof

business, or where, as Trevio and Nelson (2007: 3) put it, valuesare in conflict.

The problem of trying to make decisions in the grey areas of business ethics, or where

values may be in conflict, means that many of the questions posed are equi vocal. What

this suggests is that there simply may not be a definitiverightanswer to many business

ethics problems.

8/13/2019 01 2013- 2014 ETICA & CSR

13/30

8/13/2019 01 2013- 2014 ETICA & CSR

14/30

And as is the case with issues such as

the testing of products on animals,

executive compensation packages,

persuasive sales techniques,

or chil d labour, business ethics problems also tend to be very controversial and opento widely different points of view.

I n this sense, business ethics is not l ike subjects such as

accounting,

finance, engineer ing, or

business law

where you are supposed to learn specificprocedures and facts in order to make

objectively correct decisions.

Studying business ethics should help you to make better decisions, but this is not the

same as making unequivocally right decisions.

8/13/2019 01 2013- 2014 ETICA & CSR

15/30

8/13/2019 01 2013- 2014 ETICA & CSR

16/30

8/13/2019 01 2013- 2014 ETICA & CSR

17/30

8/13/2019 01 2013- 2014 ETICA & CSR

18/30

8/13/2019 01 2013- 2014 ETICA & CSR

19/30

8/13/2019 01 2013- 2014 ETICA & CSR

20/30

8/13/2019 01 2013- 2014 ETICA & CSR

21/30

Etica afacerilor

se refera la:

Relatii

Valori

Justitie

Identitatepersonala, profesionala, corporatista, nationala,globala

are in vedere

zona de intersectie/interferenta intre afaceri si etica

este fundamentala pentru definirea relatiilor dintre afaceri si societatein ansamblu:

De ce exista afacerile?

Care e ratiunea lor de a fi?

Cum isi trateaza stakeholders?

8/13/2019 01 2013- 2014 ETICA & CSR

22/30

Scopul domeniului si al cursului:

Recunoasterea efectelor scandalurilor corporatiste asupra practicilor

de business si guvernanta corporatista

Prezentarea dilemelor etice si a gandirii de tip etic in privinta eticii la

locul de munca si a eticii fortei de munca

Acoperirea subiectelor contemporane majore, globale si universale

ale eticii afacerilor + diferentieri culturale

Prezentarea noilor abordari ale teoriei si practicii stakeholdersmanagement si managementului bazat pe valori

Oferirea de modele, cazuri, perspective in abordarea subiectelor de

etica a afacerilor si CSR

8/13/2019 01 2013- 2014 ETICA & CSR

23/30

TEMATIC cursuri:

I. Etica afacerilor

Apariia i evoluia preocuprilor privind etica n afaceri Norme i valori morale; Teorii etice standard;

Teoria stakeholders; stakeholder management;

Competiie i cooperare n afaceri dileme sociale

Etica afacerilorconcept, niveluri de abordare, principii

Probleme / domenii ale eticii afacerilor

Intra-organizaional Acionariiimplicarea acionarilor n capitalizarea corporaiilor,rspunderea conducerii executive fa de acionari,responsabilizarea moral a investitorilor

Angajaii rolul i poziia angajailor, drepturile i obligaiilemorale ale salariailor i respectarea lor, corectitudinea relaiilordintre angajai

Finanteledelictul de initiat; etica profesiei de contabil

8/13/2019 01 2013- 2014 ETICA & CSR

24/30

Inter-organizaional

Consumatoriistpni sau victime, probleme etice n politica demarketing, responsabilizarea etic a consumatorilor, sigurantaproduselor

Negocierea i derularea contractelor Relatiile cu concurentii: intre competitie si cooperare

Corupia, conflictul de interese, fraude, abuzuri forme clasice imoderne (on-line)

Procesul de elaborare, implementare i optimizare a decizieietice n afaceri Factori, filosofii, comportamente

Standarde i coduri etice niveluri i domenii

Etica n afacerile internaionale Relativismul vs universalismulperspective culturale n afaceri

Costurile corupiei individuale i sociale

Dileme etice n afacerile internaionale fora de munc, calitatea isigurana produselor, protecia mediului

8/13/2019 01 2013- 2014 ETICA & CSR

25/30

Responsabilitatea social a firmei

Responsabilitatea social Contextul: dezvoltarea durabil; triplul bilan al firmei economic-

social-ecologic; stakeholders

Apariia i dezvoltarea conceptului i practicii responsabilitii

sociale corporatisteetape

Direcii / componente: Misiune, viziune i valori

Etica afacerilor

Guvernare i responsabilitate

Dezvoltarea economic a comunitilor Implicarea comunitilor

Mediu

Drepturile omului

Practici de pia

Politica la locul de munc

8/13/2019 01 2013- 2014 ETICA & CSR

26/30

Best practices; strategii i campanii; politici i proiecte concrete privindintegrarea responsabilitii sociale n demersul managerial

Beneficii i costuri; avantaje i dezavantaje.

SEMINARIIstudii de caz:1. chestionare

2. relatiile cu clientiimesaje n marketing & relaii publice3. relaiile cu angajaiidiscriminare, hruire la locul de munc

4. relatiile dintre concurenticooperare vs competitiealianecompetitive vs concuren neloial

5. codurile eticepe domenii, profesii, organizaii6. fraude, corupie n afaceri cazuri celebre/ clasiceversus

forme moderneale fraudei/coruptieion/line

7. multinaionalele i comportamentul etic i responsabil social8. relatiile cu comunitateaCSR si campanii de

responsabilitate social9. Proiecte: Etica afacerilor si CSR intre declaratii si reactii

8/13/2019 01 2013- 2014 ETICA & CSR

27/30

BIBLIOGRAFIE SELECTIV:

Caroll, A.,Business & Society. Ethics and Stakeholders Management, SouthWestern College Publishing, USA, 1993

Clarke, P., Linkey, A.,Dictionnary of Ethics, Theology and Society, Routledge,London, 1996

Covey, S.,Etica liderului eficient sau conducerea bazat pe principii, Ed. Allfa,Bucureti, 2001

Crciun, D., Etica n afacer i, Ed. ASE, Bucureti, 2005Dianu, D., Vrnceanu,Frontierele etice ale capitalismului, Ed. Polirom, Iai,

2006Evans, W.,Management EthicsAn Intercultural Perspective, Martinus NijhoffPublishing, 1981;

Ferrell, O., Freaedrich, J.,Business Ethics, Houghton Miffin Company, 1991

Freeman, R.E., Harrison, J.S., Wicks, A.C., Parmar, B.L., DeColle, S., StakeholderTheory. The state of the art,Cambridge University Press, Cambridge, 2010

De George, R., Competing with Integrity in International Business, OxfordUniversity Press, New York, 1993

Gini, A., Case Studies in Business Ethics, Pearson Prentice Hall, New Jersey, 2005

Hesselbein, F., Goldsmith, M., Beckhard, R. (coord.), Organizaia viitorului, Ed.Teora, Bucureti, 2000

8/13/2019 01 2013- 2014 ETICA & CSR

28/30

Herciu, M., Ogrean, C.,Interrelations between competitiveness and responsibilityat macro and micro level, in Management Decision, Vol. 46, Issue 8, 2008

Hoffe, O.,Petit dictionnaire dethique, CERF, Paris, 1997

Hosmer, L., The Ethics of Management, Irwin, 1987

Korten, D.,Lumea post-corporatist, Ed. Antet

Kotler, P., Lee, N., Corporate Social Responsibility, John Wiley & Sons, Inc.,2005

Marian L., coord.,Etica si responsabilitatea manageriala, Editura EFI-ROM, Tg.-Mures, 2002

Mercier S.,Letique dans les entreprises, Editions La Decouverte, Paris, 2004

Ogrean, C.,From business corruption to business ethicsnew challenges for thecompetitive strategy of the firm, in Studies in Business and Economics, Vol.2, Issue 2, 12007

Ogrean, C., Herciu, M., Belascu, L., Searching for new paradigms in a globalizedworld: Business ethics as a management strategy, in Journal of BusinessEconomics and Management, Vol. 9, Issue 2, 2008

Ogrean, C., Herciu, M.,Searching for sustainable competitive advantagefromtangibles to intangibles, in Journal of US-China Public Administration,Volume 6, Number 4, August 2009

Ogrean, C., Herciu, M., Strategic Management between the Constraints andIncentives of Globalizationthe Role and Contribution of Business Ethicsand Corporate Social Responsibility, in The Economic Geography ofGlobalization, InTech Publisher, July 2011

8/13/2019 01 2013- 2014 ETICA & CSR

29/30

Oprea, L.,Responsabilitate social corporatist, Ed. Tritonic, Bucureti, 2005

Petrescu, I.,Managementul performanei, Ed. Lux Libris, Braov, 2002

Petrescu, I.,Management european, Ed. Expert, Bucureti, 2004

Pesqueux, Y., Biefnot, Y.,Lethique des affaires, Ed. DOrganisation, Paris, 2002

Popa, I., Filip, R.,Management internaional, Ed. Economic, Bucureti, 1999PopescuNistor, M., Cultura afacerilor, Ed. Economic, Bucureti, 2003

Singer P., ed.,A Companion to Ethics, Blacwell Publications, 1996

Singer, P., Tratat de etic, Ed. Polirom, Iai, 2006

Snoeyenbos, M., Almeder, R., Humber, J.,Business Ethics, Prometheus Books,2001

Smith, N.C., Bhattacharya, C.B., Vogel, D., Levine, D.I., Global Challenges inResponsible Business, Cambridge University Press, Cambridge, 2010

Velesques, M.,Business Ethics: concept and cases, Prentice Hall, 1992

Weber, M.,Etica protestant i spiritul capitalismului, Ed. Humanitas, Bucureti,1993

Weiss, J.,Business Ethics, Thomson South-Western, 2006

Werner, K., Weiss, H.,Noua carte neagr a firmelor de marc, Ed. Aquila, 2004

Young, S.,Capitalism moral: o reconciliere a interesului privat cu binele public,Ed. Curtea Veche, Bucureti, 2009

Zai, D.,Management intercultural, Ed. Economic, Bucureti, 2002

8/13/2019 01 2013- 2014 ETICA & CSR

30/30

Journal of Business Ethics

Business Ethics: a European Review

Af r ican Journal of Business Ethics

Journal of Academic and Business Eyhics

Business Ethics Quater ly

Electronic Journal of Business Ethics and Organization Studies

Business Ethicsthe Magazine of Corporate Responsibil i ty

www.responsabilitatesociala.ro/

www.csr-romania.ro/

www.ecomagazin.ro

http://businessethicsblog.com/

http://www.corporateregister.com/